To create, spread and apply the knowledge and use behavioural science that will result in evidence based solutions to practical challenges facing public policy makers and  usinesses and expanding the knowledge frontier in the academia .

To achieve this mission, the centre;

• Conducts evidenced-based research
• Engages in specific projects with its key stakeholders throughout the project;
• Conducts various trainings on the application of behavioural science; and
• Disseminates output and creates advocacy for problem solving.