Title:

Prof.

Name:

Omari Khalifa Mbura

College/School/Institute/ Directorate/Unit:

University of Dar es Salaam Business School

Department/Section:

Marketing

Position:

Associate Professor of Marketing

Current Summarised CV/Profile:

An Associate Professor keen to academic excellence has been involved in teaching, research and consultancy in the areas of entrepreneurship, customer service, Business networks, Training,marketing and small business management.

Professional Details:

Level of Education and where attained: B.Com Marketing (UDSM); MBA (UDSM); MA (Employment and Labour studies (ISS-Netherland); Licentiate of Philiosophy –UMEA Sweden; PhD in Business Administration-UDSM)

Specialised areas of teaching: Marketing, Entrepreneurship, and Business management

Research interests: Interested to research in the areas of entrepreneurial networks, small business, social networks, marketing of physical and services based area. Client Service charter;  Particular interest lies on issues of entrepreneurial growth and development

Recent projects:

1. Recent publications: Mbura, O. (2020). Salient Attributes on the Choice of an Airline Service Provider: A Case of Domestic Airlines in Tanzania. Business Management Review, 22(2), 135-154.
2. Mbura, O. K., & Sekela, M. (2020). Promotion Strategies and Performance of Commercial Banks: Evidence from CRDB Bank Plc in Tanzania. Tanzania Economic Review, 10(1).
3. Njoroge, M., Anderson, W., Mossberg, L., & Mbura, O. (2020). Entrepreneurial orientation in the hospitality industry: evidence from Tanzania. Journal of Entrepreneurship in Emerging Economies, 12 (4), 523-543
4. Mbura, O. K., & Kagoya, S. M. (2021) Effect of Advertisement on Consumers’ buying  Behaviour of Real Estates in Tanzania:Insight from the National Housing Corporation. Tanzania Economic Review, 11(1), 151-168.
5. Mbura O.K (2020) Nexus between NGO’s Support and Women Entrepreneurs’ Socio-Economic Welfare in Tanzania: A Case of Care International. Tanzania Journal of Development Studies, 18(2), 70-93

1. Minja, J. J., Mbura, O. K., & Charles, G. (2022) The influence of trainees' characteristics on the transfer of entrepreneurship training: Evidence from microfinance institutions in Tanzania. International Journal of Training and Development. DOI: 10.1111/ijtd.12266

Membership and Registration:

Professional:

A Board member; Bagamoyo Arts and Culture  Institute

Important Contribution:

Patents, major awards, prizes, projects and other recognition