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Vaileth Barden Mwamfupe

School of Journalism and Mass Communication

Biography

Ms. Vaileth Mwamfupe holds a Bachelor’s degree in Public Relations and Advertising and a Master’s degree in Business Administration, both from the University of Dar es Salaam. As part of her graduate studies, she participated in an academic exchange program at the University of Agder’s School of Business and Law in Kristiansand, Norway. During this exchange, she focused on advanced courses in business management.

She currently serves as an academic staff member in the Public Relations and Advertising Unit, where she teaches undergraduate courses in communication and business studies. Her teaching areas include Public Relations, Corporate Communication, Advertising and Entrepreneurship. In addition to lecturing, she supervises undergraduate student research projects in communication.

Her research experience includes participation in several projects both within the University and through external collaborations. She has served as a research assistant and data analyst in multidisciplinary teams, contributing to tasks such as designing data collection tools, conducting fieldwork, data analysis, and report writing.

Research Interest

Strategic communication, Public Relations, and Gender studies.

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