Charles G Urassa




Goodluck Charles

College/School/Institute/ Directorate/Unit:

University of Dar es Salaam Business School




Associate Professor

Current Summarised CV/Profile:

Associate Professor and Coordinator at the Centre for Research and Policy Advocacy (CPRA).

Goodluck has worked as a researcher, trainer and consultant in various areas of private sector development, agribusiness, youth entrepreneurship, local economic development, corporate governance, management and leadership, as well as public private dialogue and advocacy. He has been actively involved in supporting public-private dialogue (PPD) and advocacy process for the purpose of improving the business environment and investment climate in Tanzania.  Goodluck has had an opportunity to train and mentor over 100 private sector organizations (PSOs) on governance, advocacy, public private dialogue, institutional competence, membership recruitment, research for advocacy etc. I have also trained and coached over 200 young researchers and business development service providers on consulting for private sector development and PSOs.

Professional Details:


PhD, Umea School of Business and Economics in Sweden and the University of Dar es Salaam

Master of Business Administration (MBA-Marketing), University of Dar es Salaam. 

Bachelor of Commerce (BCom-Marketing), University of Dar es Salaam.

Specialised areas of teaching:

Research interests: His research interests include entrepreneurship and private sector development, corporate governance, public-private dialogue, state-business relations, family business and micro-financing.  His publications appear in Journal of Social Entrepreneurship, Journal of African Business, International Journal of Public Sector Management, Forum for Development Studies, Business Management Review, African Journal of Economic and Business Studies, Journal of Education and Training, Journal of Hospitality and Tourism Insights, Journal of Entrepreneurship in Emerging Economies, International Journal of Development Issues, Journal of Development Effectiveness, Journal of Social Entrepreneurship and Journal of Family Business Management. He is a member of editorial board of Journal of Education and Training, Journal of Interest Groups, Journal of Entrepreneurship in Emerging Economies and Family Business Review

Recent projects:

Principal Investigator of the Project on Engendering Rural Entrepreneurship and Agribusiness for Sustainable Development funded by Sida

Co-Principal Investigator of a collaborative project with the Gothenburg University, Sweden on ‘Participatory Innovation Research for an Inclusive and Sustainable Waste Management’ funded by the Swedish Research Council. 

Co-Principal Investigator of the project on ‘Recycling networks: Grassroots resilience tackling

climate, environmental and poverty challenges’ funded by the Swedish Research Council and Sida (2017-2019). The project was implemented in partnership with Jaramogi Oginga Odinga University of Science and Technology (Kenya), University of Gothenburg (Sweden), University of Victoria (Canada), Federal University of the ABC region (Brazil), National University of Quilmes (Argentina) and University of Central America (Nicaragua).

Investigator of a project on ‘Successful African Firms and Institutional Change Project’ which was funded by DANIDA. The project was implemented in collaboration with the University of Nairobi, University of Zambia, and Copenhagen Business School (CBS) and Roskilde University (Denmark). From 2013-2019,

Principal Investigator (PI) of an applied research project funded by Business Environment Strengthen for Tanzania (BEST-D) under DANIDA support. The project generated substantial evidence to support informed policy decisions and public-private dialogue (PPD) in Tanzania. Through this project, Goodluck participated in training and coaching over 100 private sector organizations and 200 young researchers on applied research for policy. The project also supported the formation of Centre for Policy Research and Advocacy (CPRA) and the Higher Learning Institutions Network (Hi-LINE) both of which are actively involved in the policy processes at the local and national levels. 

Recent publications:

Zapata Campos, M. J., Carenzo, S., Charles, G., Gutberlet, J., Kain, J.-H., Oloko, M. O., Reynosa, J. P., & Zapata, P. (2022). Grassroots innovations in ‘extreme’ urban environments. The inclusive recycling movement. Environment and Planning C: Politics and Space, 0(0).

Kain J-H, Zapata P, Mantovani Martiniano de Azevedo A, Carenzo S, Charles G, Gutberlet J, et al. (2022) Characteristics, challenges and innovations of waste picker

organizations: A comparative perspective between Latin American and East African countries. PLoS ONE 17(7): e0265889.

Minja, J. J., Mbura, O. K., & Charles, G. (2022). The influence of trainees' characteristics on the transfer of entrepreneurship training: Evidence from microfinance institutions in Tanzania. International Journal of Training and Development, 1–24.

Semkunde, M.A.Elly, T.Charles, G.Gaddefors, J. and Chiwona-Karltun, L. (2021), "Rural entrepreneurship and the context: navigating contextual barriers through women's groups", International Journal of Gender and Entrepreneurship, Vol. ahead-of-print No. ahead-of-print.

Esther I., Charles G., Lettice R.(2021) Strategic Capabilities and Success of Food Processing Firms in Tanzania, Business Management Review, Vol 24 (1) 108-128

Charles G. (2021). Integrating research into policy sphere: evidence from Tanzania, Journal of Development Effectiveness, DOI: 10.1080/19439342.2021.1971738

Kanje, P., Charles, G., Tumsifu, E., Mossberg, L. and Andersson, T. (2020), "Customer engagement and eWOM in tourism", Journal of Hospitality and Tourism Insights, Vol. 3 No. 3, pp. 273-289.


Membership and Registration:

Professional: A Member of Marketing Science Association of Tanzania


Chairman: Enterprise Finance Limited

Board Member: IMED Foundation

Important Contribution:

Awards by UDBS for attracting large amount of research fund (2017, 2018 &2019)

A recognition by the University for publishing in International Reviewed Journals (2021)