UNIVERSITY OF DAR ES SALAAM
SCHOOL OF JOURNALISM AND MASS COMMUNICATION (SJMC)

B. A. Public Relations

Course Structure and Outline

Students in the first year in all the three programmes undertake core courses pertinent to their fields of study. Thereafter, students are able to take both core and optional courses from their fields of study in the second year and third year.

 

Notes on the Coding of Courses

The coding of courses consists of two letters, both of which stand for the programme and are then followed by three digits or numbers (e.g. JO 204).

 

Bachelor of Arts in Public Relations and Advertising

Course Code

Course Title

Credits

Semester

Core/ Optional

First Year

       

CO 101

Introduction to Mass Communication

12

1

Core

PR 101

Intro to Public Relations and Advertising

12

1

Core

DS 101

Development Perspective I

8

1

Core

JE 100

English for the Media

8

1

Core

JS 100

Kiswahili for the Media

8

1

Core

SO 110

Introduction to Sociology

12

1

Optional

PS 110

Introduction to Political Science I

12

1

Optional

PE 100

Foundations of Physical Education and Sports

12

1

Optional

PS 112

Comparative Political Thought

12

1

Optional

PS 113

Government and Politics in Tanzania

12

1

Optional

MK 100

Introduction to Business

12

1

Optional

JO 103

Introduction to Writing for the Media

8

2

Core

PR 102

Psychology of Advertising

8

2

Core

PR 104

Public Opinion and Public Relations

8

2

Core

DS 102

Development Perspective II

8

2

Core

CO 103

Technical Basis of Communication

8

2

Core

PL 111

Intro. to Critical Thinking and Argumentation

8

2

Core

PR 100

Practicum

8

2

Core

JO 108

Radio Broadcasting

12

2

Core

JO 109

Television Production

12

2

Core

 

Second Year

CO 201

Theories of Mass Communication

12

1

Core

PR 201

Mass Media and Public Relations

12

1

Core

PR 203

Advertising, Layout and Production

12

1

Core

JR 203

Mass Media Research

12

1

Core

PR 207

Ethics and Professional Responsibilities in Public Relations

12

1

Core

LW 540

Media Law

12

1

Core

PR 205

Gender and the Media

12

1

Optional

CO 201

Theories of Mass Communication

12

1

Optional

GE 250

Environmental Conservation Education

12

1

Optional

CO 211

Media Management and Organisation

12

1

Optional

HR 200

Organisation Behaviour

12

1

Optional

PR 202

Media and Contemporary Issues

12

2

Core

CO 203

Issues in Mass Communication Research

12

2

Core

PR 204

Mass Media Advertising and Sales Promotion

12

2

Core

PR 206

Writing for Public Relations

12

2

Core

PR 200

Practicum

8

2

Core

MK201

Relationship Marketing

12

2

Optional

CO 209

Advanced Television Production

12

2

Optional

MK 200

Principles of Marketing

12

2

Optional

CO 314

Digital Audio and Video Post Production

12

2

Optional

 

         

 

         

PS 222

International Relations I

12

2

Optional

PE 200

Theory and Methods of Sports Training

12

2

Optional

PS 232

Contemporary Politics in East Africa

12

2

Optional

SO 251

Contemporary Sociology Theories

12

2

Optional

 

 

 

 

 

Third Year

       

PR 301

Advertising and Public Relations Campaign

12

1

Core

CO 305

New Media Technologies

12

1

Core

PR 309

Propaganda and Persuasion

12

1

Core

PR 305

Advanced Advertising Issues

12

1

Core

PR 307

Dissertation I

12

1

Core

PR 311

Media, Minorities and People with Special Needs

12

1

Optional

PR 313

Visual Communication

12

1

Optional

GM 300

Strategic Marketing

12

1

Optional

MK 305

Publicity and Public Relations

12

1

Optional

PL 311

Professional and Civic Ethics

12

1

Optional

PR 302

Special Issues in Advertising

12

2

Core

PR 304

Media Representation and Perception

12

2

Core

PR 306

Public Relations Organisation and Management

12

2

Core

PR 308

Dissertation II

12

2

Core

PR 310

Advertising as Communication

12

2

Optional

PR 314

Public Relations for Non-profit

12

2

Optional

PS 335

Democracy and Elections

12

2

Optional

GE 350

Environmental Conservation Education

12

2

Optional

SO 371

Contemporary Social Change and Culture

12

2

Optional

HR 304

leadership and Supervisory Skills

12

2

Optional